As a digital marketing agency, you’re likely always looking for ways to improve your clients’ online presence and visibility. While Google is undoubtedly the search engine giant, it’s important not to overlook other search engines like Bing. In fact, optimizing for Bing Places can be a worthwhile investment of your time and resources.
Bing Places is Microsoft’s version of Google My Business. It’s a free tool that allows businesses to manage their online presence across Bing’s search engine, maps, and other services. Just like with Google My Business, optimizing your listing on Bing Places can help you appear in local search results, increase your online visibility, and ultimately drive more traffic to your website.
But is it worth your time to optimize for Bing Places? The answer depends on your business and your target audience. While Google is the dominant search engine, Bing still commands a significant market share. In fact, as of 2021, Bing accounted for around 6% of desktop search traffic in the United States. That may not sound like a lot, but it still represents millions of potential customers.
Additionally, Bing Places has some features that Google My Business doesn’t offer. For example, Bing Places allows businesses to add up to 10 photos to their listing, compared to Google’s limit of just 5. Bing Places also offers a “deals” feature, which allows businesses to promote special offers or discounts to customers.
So how can you optimize your Bing Places listing for maximum impact? Here are a few tips:
Claim and verify your listing: Just like with Google My Business, the first step is to claim and verify your listing. This involves providing accurate and up-to-date information about your business, including your address, phone number, and hours of operation.
Add photos and videos: Take advantage of Bing Places’ generous photo limit by adding high-quality photos and videos of your business. This can help potential customers get a better sense of what you offer and encourage them to visit your website or storefront.
Encourage customer reviews: Just like with Google My Business, customer reviews can help improve your visibility and credibility on Bing Places. Encourage satisfied customers to leave a review by including a link to your Bing Places listing in your email signature or on your website.
Keep your information up-to-date: Make sure to keep your Bing Places listing up-to-date with accurate information about your business, including any changes to your address, phone number, or hours of operation.
In conclusion, while Google may be the dominant search engine, optimizing for Bing Places can still be a worthwhile investment of your time and resources. With millions of potential customers using Bing to search for local businesses, optimizing your Bing Places listing can help improve your online visibility and drive more traffic to your website. By following these tips, you can ensure that your business is well-represented on Bing Places and set yourself up for online success.